Video Production Services Sahiwal

Video Production

Video production is the process of producing video content for TV, home video or the internet. It is the equivalent of film making, but with video recorded either as analog signals on videotape, digitally in video tape or as computer files stored on optical discs, hard drives, SSDs, magnetic tape or memory cards instead of film stock. There are three stages of video production: pre-production, production (also known as principal photography), and post-production. Pre-production involves all of the planning aspects of the video production process before filming begins. 

Production scale

Production scale is determined by crew size and not the location of the production, or the type of content captured. Crew size in most cases will determine a projects quality and is not a limitation of what kind of content can be captured. There are feature films that have been captured by a crew of just 2 people, and corporate videos that leverage teams of 10 or more.

Some examples of production scale include:

• A solo camera operator with a professional video camera in a single-camera setup (aka a "one-man band").
• A small crew of 2 people, one for operating the camera and one for capturing audio.
• A multiple-camera setup shoot with multiple camera operators and a small crew with support staff.
• A larger scale production with a crew of 5 or more people and a trailer or production truck

Product Video

Product videos are created with the main purpose of selling a product and offer an opportunity to communicate all of the highlights and features of a product which are typically written on the product page in text but with the added bonus of showcasing glamour shots of the product. The most effective product videos are typically between 2 and 3 minutes in duration, balancing the amount of information provided while keeping the audience engaged.

Event Video

Video production can be used at sporting, school, stage, wedding, church, and similar events to provide recordings of the events. Event video productions range in distribution from a wedding video that is custom made for a bride and groom and their immediate family and friends, to a dance recital where dozens to hundreds of videos are sold to individual dancers. Event video production can also be used to broadcast events live to viewers at home such as a press conference or concert. Video of live events can be sent by microwave or a satellite truck from the event location to a television studio in order to be broadcast. Event video usually refers to video made on an event, and has some sort of currency, for example news.